According to my dictionary, “to inform” means to “imbue
  or inspire with some specific quality or value.” Practically
  speaking, information is not merely data, telecommunica-
  tions, or a computer network. It can be these, but it is also
  the knowledge added to resources to make them valuable.
  It is design, craft, utility, and durability—everything that
  makes a product more useful, longer lasting, easier to
  repair, lighter, stronger, and less energy-consuming. In-
  formation is nothing more (or less) than how to make or
  accomplish something in the best way.
   A Chevrolet requires ten to twelve times more expense
  on warranty repairs than an American-built Honda does.
  The difference is information in the form of design, work-
  manship, and quality. Twenty-five years ago Honda was a
  “small” business. It became a big business not by building
  bigger cars, or cars with more gadgets, but by building a
  car with more information. Every small business has that
  
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